VanLab
Year
22 - Present
Client
VanLab
Sector
Automotive // E-Commerce
VanLab creates products designed to make life on the road simpler and more enjoyable. Through an ongoing relationship, we’ve helped evolve the brand beyond its original launch, creating a more cohesive presence across digital and physical touchpoints whilst supporting the continued growth of the business and product range.
Process
Rather than starting again, the work focused on refining and expanding the foundations already in place. As the business matured, there was an opportunity to introduce a more distinguished colour palette and develop a clearer visual language that could work consistently across every customer interaction. The goal was to ensure that whether someone encountered VanLab online, through packaging, or inside the box itself, the experience felt unmistakably on-brand.
Over time, the relationship has extended across web design, digital campaigns, packaging, instruction manuals, 3D models and renders, and an ever-growing library of custom illustrations. These assets have helped communicate new products more clearly whilst building a stronger and more recognisable identity around the brand as a whole. Each addition has been guided by a desire to balance practicality with personality, ensuring the brand evolves alongside the business rather than becoming disconnected from it.
Result
The result has been a more coherent and recognisable brand presence, helping VanLab create a smoother customer experience and stronger foundations for growth. From product pages and campaigns to printed materials and packaging, every touchpoint now works harder to reinforce the brand and communicate products with greater clarity.
For The Long Haul